CATEGORY

Bread Wraps

2007 CHEFSBEST® AWARD FOR BEST TASTE WINNER

La Tortilla Factory

What Makes a Great Bread Wrap?

Whether used for sack lunches or party platters, bread wraps can turn leftover turkey and chicken into a crowd-pleasing sandwich wrap. These flat, round and sturdy breads not only lend themselves to any kind of filling—including meats, cheeses, beans, rice, vegetables and condiments—they can also be sliced into wedges, toasted and served with your favorite dips. With bread wraps, you can be as creative as your ingredients allow.

Our chefs define high-quality bread wraps as appearing moist and pliable, not dry or stiff.  They should also be thin, round, and uniformly shaped. The aroma intensity should be at low levels, with a complex aroma character that delivers wheat, nutty, tangy, toasty, grainy and fermented notes. There should be no inappropriate aroma off notes including plastic or packaging notes.

Both white and wheat bread wraps are in taste balance when sweetness is the leading basic taste; however, wheat wraps will taste slightly sweeter than white. Saltiness should follow at moderate levels for white bread wraps and at low levels for wheat. Bitterness and sourness, if present, should be minimal.

The moderate flavor intensity should have complex flavor character that matches the aroma’s wheat, nutty, tangy, toasty, grainy and fermented notes. The flavor character should not be dominated by an oil flavor. As with the aroma, there should be no off notes detracting from the overall flavor.

At first bite, a high-quality bread wrap should offer a slight, tender resistance. The moist mouthfeel will have a delectable chew without being rubbery, and the wrap should dissolve at about the same rate as the fillings. In other words, the outer wrapping of a sandwich wrap should not make difficult to chew and swallow.

When filled with meat and cheese, a bread wrap’s flavor should yield to the fillings while making its own discernible impression. In addition, it should be easy to roll up and keep rolled. If a wrap is too thin, it may break or split. If it’s too dense, it may become unrolled. Overall, high-quality white and wheat bread wraps should be both structurally sound and satisfyingly flavorful.

Product Category Definition

The category judged was defined as bread wraps for the consumer market, not including pita breads, flat breads, sliced bread, wheat or corn tortillas. This judging included white and wheat bread wraps.

Other Leading Brands:

Toufayan, Thomas’, Cedar’s Mediterranean (wheat only)